{"product_id":"persuasion-equation-the-subtle-science-of-getting-your-way-9780814434178","title":"Persuasion Equation: The Subtle Science of Getting Your Way","description":"\u003cp\u003e • Author(s): Mark Rodgers\u003cbr\u003e • Publisher: Amacom\u003cbr\u003e • Publisher Imprint: Amacom\u003cbr\u003e • BISAC: Business Communication - Meetings \u0026amp; Presentations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.\u003c\/p\u003e\u003cp\u003eMerging research and real-world application, discover the surprising reasons people say yes, and learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRadiate an aura of expertise\u003c\/li\u003e\n\u003cli\u003eWin trust and leverage credibility\u003c\/li\u003e\n\u003cli\u003eBuild a business case that appeals to both heart and mind\u003c\/li\u003e\n\u003cli\u003eAdapt for personality, gender, and generational differences\u003c\/li\u003e\n\u003cli\u003ePerfect the five-step persuasion process\u003c\/li\u003e\n\u003cli\u003eGenerate group buy-in\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're trying to secure a promotion, make a sale, or rally support for a new idea, \u003cem\u003ePersuasion Equation\u003c\/em\u003e holds the key to unlocking within you the power of persuasion.\u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Paperback","offer_id":47890516082839,"sku":"9780814434178","price":1591.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780814434178.webp?v=1781180397","url":"https:\/\/atlanticbooks.com\/products\/persuasion-equation-the-subtle-science-of-getting-your-way-9780814434178","provider":"Atlantic Books","version":"1.0","type":"link"}