{"product_id":"persuasive-communication-how-audiences-decide-9781138920361","title":"Persuasive Communication: How Audiences Decide","description":"\u003cp\u003e • Author(s): Richard Young\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis edition offers a comprehensive introduction to decision-making and persuasion in a business context. Drawing on empirical research on audience decisions, business communication, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences - from analysts to CEOs - to help students better understand why audiences make the decisions they make and how to influence them. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45237640593559,"sku":"9781138920361","price":24534.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138920361.webp?v=1769217159","url":"https:\/\/atlanticbooks.com\/products\/persuasive-communication-how-audiences-decide-9781138920361","provider":"Atlantic Books","version":"1.0","type":"link"}