{"product_id":"persuasive-message-design-9781032588278","title":"Persuasive Message Design","description":"\u003cp\u003e • Author(s): Nancy Grant Harrington | Katharine J. Head\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":47567737946263,"sku":"9781032588278","price":4230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781032588278.webp?v=1774863163","url":"https:\/\/atlanticbooks.com\/products\/persuasive-message-design-9781032588278","provider":"Atlantic Books","version":"1.0","type":"link"}