{"product_id":"persuasive-messages-the-process-of-influence-9781405158213","title":"Persuasive Messages: The Process of Influence","description":"\u003cp\u003e • Author(s): William Benoit\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003eDesigned to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e  *A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application *Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages *Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action *Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics *Lecturer resources available at \u003ca href=\"http:\/\/www.blackwellpublishing.com\/benoit\"\u003ewww.blackwellpublishing.com\/benoit\u003c\/a\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Paperback","offer_id":45201724899479,"sku":"9781405158213","price":9087.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405158213.webp?v=1767307613","url":"https:\/\/atlanticbooks.com\/products\/persuasive-messages-the-process-of-influence-9781405158213","provider":"Atlantic Books","version":"1.0","type":"link"}