{"product_id":"planning-your-internet-marketing-strategy-a-doctor-ebiz-guide-9780471441090","title":"Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide","description":"\u003cp\u003e • Author(s): Ralph F. Wilson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: E-Commerce - Digital Marketing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eBuild a Solid Foundation for e-Business Success!\u003cbr\u003e \u003cbr\u003e Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph \"Doctor Ebiz(r)\" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and generate the sales you crave-fast!\u003cbr\u003e \u003cbr\u003e Doctor Ebiz shows you how to identify e-business opportunities, brand your Web site, and define your e-business niche. You'll also discover how to develop a unique sales proposition, analyze your industry and your competition, and attract the best customers to your site. This powerful resource provides the know-how you need to: \u003cbr\u003e * Set goals for your e-business\u003cbr\u003e * Differentiate your company's products and services\u003cbr\u003e * Position your company in the consumer's mind\u003cbr\u003e * Master product strategy, placement, promotion, and pricing\u003cbr\u003e * Budget and implement your plan\u003cbr\u003e \u003cbr\u003e Complete with hands-on exercises that let you perfect each step before applying it, Planning Your Internet Marketing Strategy is the road map you need to follow your route to e-business success!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45116189147287,"sku":"9780471441090","price":1907.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471441090.webp?v=1767271461","url":"https:\/\/atlanticbooks.com\/products\/planning-your-internet-marketing-strategy-a-doctor-ebiz-guide-9780471441090","provider":"Atlantic Books","version":"1.0","type":"link"}