{"product_id":"playbook-for-sales-negotiation-glossary-key-terms-and-techniques-for-closing-deals-and-winning-negotiations-9798319028099","title":"Playbook For Sales \u0026 Negotiation Glossary: Key Terms and Techniques for Closing Deals and Winning Negotiations","description":"\u003cp\u003e • Author(s): Aziza Abdelghafar\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBook Description \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster Sales \u0026amp; Negotiation with This Ultimate Glossary - Close More Deals, Win Better Terms, and Dominate Every Business Discussion!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Playbook For Sales \u0026amp; Negotiation Glossary\u003c\/b\u003e is the definitive guide for \u003cb\u003esales professionals, negotiators, and entrepreneurs\u003c\/b\u003e who want to \u003cb\u003edominate deals and maximize revenue\u003c\/b\u003e. Featuring \u003cb\u003e800+ key terms\u003c\/b\u003e, this book covers \u003cb\u003elead generation, objection handling, contract negotiations, and advanced tactics like BATNA, anchoring, and win-win strategies\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy This Book?\u003c\/b\u003e\u003cbr\u003e✔ \u003cb\u003eComprehensive\u003c\/b\u003e - From \u003cb\u003ecold calling and CRM strategies\u003c\/b\u003e to \u003cb\u003ehigh-stakes negotiation techniques\u003c\/b\u003e, every concept is explained clearly.\u003cbr\u003e✔ \u003cb\u003eActionable\u003c\/b\u003e - Straight-to-the-point definitions for immediate use in pitches and negotiations.\u003cbr\u003e✔ \u003cb\u003eFor All Levels\u003c\/b\u003e - Perfect for \u003cb\u003ebeginners\u003c\/b\u003e learning sales fundamentals or \u003cb\u003eexperts\u003c\/b\u003e refining negotiation skills.\u003cbr\u003e✔ \u003cb\u003eProven Techniques\u003c\/b\u003e - Includes \u003cb\u003eSPIN Selling, Challenger Sale, MEDDIC, and consultative selling\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey Sections: \u003c\/b\u003e\u003cbr\u003e✅ \u003cb\u003eSales Fundamentals\u003c\/b\u003e - Prospecting, pipeline management, buyer personas.\u003cbr\u003e✅ \u003cb\u003eNegotiation Tactics\u003c\/b\u003e - BATNA, framing, concessions, deadlock breaking.\u003cbr\u003e✅ \u003cb\u003eContracts \u0026amp; Pricing\u003c\/b\u003e - SLA agreements, discount strategies, payment terms.\u003cbr\u003e✅ \u003cb\u003ePost-Sale Success\u003c\/b\u003e - Customer retention, upsell opportunities, churn reduction.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePerfect For: \u003c\/b\u003e Sales teams, entrepreneurs, business students, and negotiation coaches.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKeywords: \u003c\/b\u003e Sales glossary, negotiation techniques, closing deals, B2B sales, objection handling, contract negotiation, BATNA, win-win, CRM, SPIN Selling, Challenger Sale.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eDescripci?n del Libro\u003c\/b\u003e\u003cp\u003e\u003cb\u003e Domina ventas y negociaciones con este glosario definitivo!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Playbook For Sales \u0026amp; Negotiation Glossary\u003c\/b\u003e es la gu?a esencial para \u003cb\u003evendedores y negociadores\u003c\/b\u003e. Con \u003cb\u003e800+ t?rminos clave\u003c\/b\u003e, cubre desde \u003cb\u003egeneraci?n de leads\u003c\/b\u003e hasta \u003cb\u003et?cticas avanzadas como BATNA y estrategias ganar-ganar\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIncluye: \u003c\/b\u003e\u003cbr\u003e✔ T?cnicas de venta (\u003cb\u003eSPIN Selling, Challenger Sale\u003c\/b\u003e).\u003cbr\u003e✔ Negociaci?n de contratos (\u003cb\u003eSLA, t?rminos de pago\u003c\/b\u003e).\u003cbr\u003e✔ Estrategias de precios y retenci?n de clientes.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePerfecto para: \u003c\/b\u003e equipos comerciales, emprendedores y estudiantes.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePalabras clave: \u003c\/b\u003e glosario de ventas, t?cnicas de negociaci?n, cierre de ventas, BATNA, CRM, SPIN Selling.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eDescription du Livre \u003c\/b\u003e\u003cp\u003e\u003cb\u003eMa?trisez les ventes et n?gociations avec ce glossaire ultime !\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Playbook For Sales \u0026amp; Negotiation Glossary\u003c\/b\u003e est le guide indispensable pour \u003cb\u003ecommerciaux et n?gociateurs\u003c\/b\u003e. Avec \u003cb\u003e800+ termes cl?s\u003c\/b\u003e, il couvre la \u003cb\u003eprospection, les tactiques de n?gociation comme le BATNA, et les strat?gies gagnant-gagnant\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eContenu cl? \u003c\/b\u003e\u003cbr\u003e✔ Techniques de vente (\u003cb\u003eSPIN Selling, Challenger Sale\u003c\/b\u003e).\u003cbr\u003e✔ N?gociation de contrats (\u003cb\u003eSLA, conditions de paiement\u003c\/b\u003e).\u003cbr\u003e✔ Strat?gies de tarification et fid?lisation.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eId?al pour: \u003c\/b\u003e ?quipes commerciales, entrepreneurs, ?tudiants.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMots-cl?s: \u003c\/b\u003e glossaire des ventes, techniques de n?gociation, BATNA, CRM, SPIN Selling.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":45554362646679,"sku":"9798319028099","price":1234.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798319028099.webp?v=1768588294","url":"https:\/\/atlanticbooks.com\/products\/playbook-for-sales-negotiation-glossary-key-terms-and-techniques-for-closing-deals-and-winning-negotiations-9798319028099","provider":"Atlantic Books","version":"1.0","type":"link"}