{"product_id":"playing-bigger-than-you-are-how-to-sell-big-accounts-even-if-youre-david-in-a-world-of-goliaths-9780470260357","title":"Playing Bigger Than You Are: How to Sell Big Accounts Even If You're David in a World of Goliaths","description":"\u003cp\u003e • Author(s): William T. Brooks\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003eBuilding a business is a challenge in any market. But in today's constantly fluctuating corporate climate it's more essential than ever to be strategic about the way you court new clients. \u003c\/p\u003e\u003cp\u003eWilliam P. G. Brooks and William T. Brooks give you the tools to more effectively research, strategize, and reach out to the clients that will grow your business over both the short term and long term. From developing a solid, smart strategy for selling to the giants to managing day-to-day prospecting and client management concerns, this book will show you how to exceed your own expectations by winning--and keeping--the large clients that you thought were out of reach.\u003c\/p\u003e \u003cp\u003eFilled with the Brookses' expert guidance and methodical approach, \u003ci\u003ePlaying Bigger Than You Are\u003c\/i\u003e will help you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eFocus on client acquisitions that target lasting long-term growth, not just \u003ci\u003eright-now\u003c\/i\u003e income\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDiscover valuable sales opportunities at large corporations friendly to smaller businesses\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePosition yourself effectively with key decision-makers so you'll always have the \"inside track\"\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePlan your sales presentations to larger prospects, manage expectations, and use the best possible strategies for winning their business.\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery business starts out as a small one. But with time-tested strategies, and real-world stories from the corporate trenches, \u003ci\u003ePlaying Bigger Than You Are\u003c\/i\u003e will help you build a stronger, more robust prospecting and selling strategy--one that can stand and deliver to big companies--so that you'll benefit from their long-term business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116193931415,"sku":"9780470260357","price":2005.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470260357.webp?v=1767271467","url":"https:\/\/atlanticbooks.com\/products\/playing-bigger-than-you-are-how-to-sell-big-accounts-even-if-youre-david-in-a-world-of-goliaths-9780470260357","provider":"Atlantic Books","version":"1.0","type":"link"}