{"product_id":"political-keywords-using-language-that-uses-us-9780195162394","title":"Political Keywords: Using Language That Uses Us","description":"\u003cp\u003e • Author(s): Roderick P. Hart | Sharon E. Jarvis | William P. Jennings\u003cbr\u003e • Publisher: Oxford University Press\u003cbr\u003e • Publisher Imprint: Oxford University Press\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003eThe Declaration of Independence states that all men are created equal in the United States, but that statement does not hold true for words. Some words carry more weight than others--they seem to work harder, get more done, and demand more respect. \u003cem\u003ePolitical Keywords: Using Language that Uses Us\u003c\/em\u003e looks at eight dominant words that are crucial to American political discourse, and how they have been employed during the last fifty years. \u003cbr\u003e Based on an analysis of eleven separate studies of political language, \u003cem\u003ePolitical Keywords\u003c\/em\u003e helps readers to understand what these terms mean and how they are used. For example, the book tracks what \u003cem\u003epolitics\u003c\/em\u003e now means to modern commentators, how schoolteacher impress certain values upon the nation's children by invoking the office of the \u003cem\u003epresident\u003c\/em\u003e, and why an innocent word like \u003cem\u003egovernment\u003c\/em\u003e sometimes makes people so upset. It details how the \u003cem\u003epeople\u003c\/em\u003e are referenced in political talk and how the \u003cem\u003emedia\u003c\/em\u003e portray themselves. The book also considers the work done by political \u003cem\u003eparties\u003c\/em\u003e, political \u003cem\u003epromises\u003c\/em\u003e, and political \u003cem\u003econsultants\u003c\/em\u003e because, together, they shed special light on modern elections. Combining social science with subtle forms of cultural interpretation, \u003cem\u003ePolitical Keywords: Using Language that Uses Us\u003c\/em\u003e provides a fresh look at both American politics and American language. It is an ideal text for undergraduate and graduate courses in political communication, political language, political campaigns, media and politics, political psychology, public opinion, rhetorical criticism, contemporary public address, and presidential rhetoric.\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Paperback","offer_id":46896052469911,"sku":"9780195162394","price":8837.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780195162394.webp?v=1770356661","url":"https:\/\/atlanticbooks.com\/products\/political-keywords-using-language-that-uses-us-9780195162394","provider":"Atlantic Books","version":"1.0","type":"link"}