{"product_id":"pop-tags-volume-1-graphics-fashion-hang-tags-from-the-1980s-9780999874905","title":"POP Tags Volume 1 - Graphics: Fashion Hang Tags from the 1980s","description":"\u003cp\u003e • Author(s): Mary-Margaret (Anand Sahaja) Stratton\u003cbr\u003e • Publisher: Futura House\u003cbr\u003e • Publisher Imprint: Futura House\u003cbr\u003e • BISAC: Fashion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePOP Tags is a resource and lifestyle book that provides a comprehensive overview for fashion marketers and merchandisers. Award-winning Creative Director and designer Mary-Margaret Stratton takes you visually and viscerally down memory lane into the 1980s. Hundreds of hang tags tell stories of a decade of desire, decadence and design.Prior to the late 20th century, clothing labels were utilitarian printouts with off-the-shelf typography, giving size and content info. But in the 1980s branding and color brought the in-store fashion merchandising and marketing world to explosive life. New printing technology and new substrates appeared (3D winkies, printed plastic, graphic albums, envelopes, sleeves, post cards, stickers, die-cuts, embossing and foil stamps). Reduced printing costs combined with a creative industry dominated by professionally trained designers and illustrators allowed unparalleled and abundant ingenuity. This is a pre-Photoshop world where art was still created by the human hand. Design excellence was in full force in an era we will likely not see again: the era of Pop Tags! This collection will provide an invaluable design resource for a first year fashion student to the seasoned entrepreneur or rag industry veteran.\u003c\/p\u003e","brand":"Futura House","offers":[{"title":"Paperback","offer_id":45500974596247,"sku":"9780999874905","price":2032.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780999874905.webp?v=1767108112","url":"https:\/\/atlanticbooks.com\/products\/pop-tags-volume-1-graphics-fashion-hang-tags-from-the-1980s-9780999874905","provider":"Atlantic Books","version":"1.0","type":"link"}