{"product_id":"positioning-for-professionals-how-professional-knowledge-firms-can-differentiate-their-way-to-success-9780470587157","title":"Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success","description":"\u003cp\u003e • Author(s): Tim Williams\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePOSITIONING FOR PROFESSIONALS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow Professional Knowledge Firms Can Differentiate Their Way to Success\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the last twenty years, no marketing concept has captured the collective business imagination more than \"branding.\" While many professional service firms are in the business of helping their clients build a stronger brand, they seldom pay the same kind of attention to developing their own brand. As \u003ci\u003ePositioning for Professionals\u003c\/i\u003e reveals, it's all about differentiation. Filled with proven insights and valuable differentiation strategies, this visionary book takes a step back to examine how your professional firm can make the transition from being a \"recognized name\" to becoming a highly focused brand--and why a stronger brand means stronger profits. \u003c\/p\u003e\u003cp\u003eMarketing and advertising thought leader Tim Williams reveals how developing a well-defined positioning strategy can help your firm earn a more powerful reputation in the marketplace. Take a look inside for world-class guidance on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy building a successful brand means going against your instincts\u003c\/li\u003e \u003cli\u003eForegoing best practices for \"next practices\"\u003c\/li\u003e \u003cli\u003eWhy there's no such thing as \"full service\" or a \"general market\"\u003c\/li\u003e \u003cli\u003eWhy copying competitors' strategies doesn't work ...\u003c\/li\u003e \u003cli\u003e...and why differentiating does--with big results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDestined to become the desktop brand development and business strategy companion you will turn to again and again, \u003ci\u003e Positioning for Professionals\u003c\/i\u003e offers you powerful, insightful ideas for positioning your firm for maximum market success.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116233089175,"sku":"9780470587157","price":3261.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470587157.webp?v=1767271515","url":"https:\/\/atlanticbooks.com\/products\/positioning-for-professionals-how-professional-knowledge-firms-can-differentiate-their-way-to-success-9780470587157","provider":"Atlantic Books","version":"1.0","type":"link"}