{"product_id":"poultry-quality-evaluation-quality-attributes-and-consumer-values-9780081007631","title":"Poultry Quality Evaluation: Quality Attributes and Consumer Values","description":"\u003cp\u003e • Author(s): Massimiliano Petracci\u003cbr\u003e • Publisher: Woodhead Publishing\u003cbr\u003e • Publisher Imprint: Woodhead Publishing\u003cbr\u003e • BISAC: Food Science - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePoultry Quality Evaluation: Quality Attributes and Consumer Values\u003c\/i\u003e provides a new reference source that covers these aspects with the same scientific authority as texts on traditional poultry meat quality values.\u003c\/p\u003e \u003cp\u003eThe book's first section explores new developments in our understanding of how muscle structure affects the eating qualities of cooked meat. The second section highlights new techniques for measuring, predicting, and producing poultry meat quality and how these new techniques help us minimize variability in eating quality and\/or maximize value. The final section identifies the current qualities of consumer and public perceptions, including what is sustainable, ethical, desirable, and healthy in poultry production and consumption.\u003c\/p\u003e","brand":"Woodhead Publishing","offers":[{"title":"Hardcover","offer_id":45310304190615,"sku":"9780081007631","price":11430.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780081007631.webp?v=1769287563","url":"https:\/\/atlanticbooks.com\/products\/poultry-quality-evaluation-quality-attributes-and-consumer-values-9780081007631","provider":"Atlantic Books","version":"1.0","type":"link"}