{"product_id":"power-and-persuasion-how-to-command-success-in-business-and-your-personal-life-9780471786771","title":"Power and Persuasion: How to Command Success in Business and Your Personal Life","description":"\u003cp\u003e • Author(s): Michael Masterson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\"Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led--to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read \u003ci\u003ePower and Persuasion\u003c\/i\u003e.\"\u003cbr\u003e --\u003cb\u003eSteve Leveen\u003c\/b\u003e, CEO and Cofounder, Levenger \u003c\/p\u003e\u003cp\u003e\"Michael Masterson's new book emphasizes vision and effective communication, and, although unconventional at time, his ideas about leadership are unassailable and will be more widely employed. I have made it required reading for everyone at Frank McKinney \u0026amp; Company.\"\u003cbr\u003e --\u003cb\u003eFrank McKinney\u003c\/b\u003e, bestselling author of \u003ci\u003eFrank McKinney's Maverick Approach to Real Estate Success\u003c\/i\u003e and \u003ci\u003eMake It BIG!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"I ghostwrote a book on leadership for which I personally interviewed 100 CEOs, many from big-name Fortune 500 companies and leading national brands. But I learned more about leadership by reading Michael Masterson's new book \u003ci\u003ePower and Persuasion\u003c\/i\u003e than I did from all my interviews with those 100 CEOs combined.\"\u003cbr\u003e --\u003cb\u003eBob Bly\u003c\/b\u003e, author of more than 60 books and Director of the Center for Technical Communications\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45034704076951,"sku":"9780471786771","price":1507.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471786771.webp?v=1769198721","url":"https:\/\/atlanticbooks.com\/products\/power-and-persuasion-how-to-command-success-in-business-and-your-personal-life-9780471786771","provider":"Atlantic Books","version":"1.0","type":"link"}