{"product_id":"ppv-marketing-simplified-9781648303449","title":"PPV Marketing Simplified","description":"\u003cp\u003e • Author(s): Jim Stephens\u003cbr\u003e • Publisher: Econo Publishing Company\u003cbr\u003e • Publisher Imprint: Econo Publishing Company\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePay per view advertising is interesting, in part, because you're presenting offers to a unique audience type. The people who'll be viewing your ads have all agreed to download the PPV company's Adware. While you can't read too much into this fact, it does have an impact on the way one should approach the practice.\u003c\/p\u003e\u003cp\u003eWhat do you know about the audience for your ads? Obviously, you have some idea about them based upon the search queries they'll be making or the URLs they'll be visiting. You know something else, too. They agreed to download the software that shows them your advertisements in exchange for some inducement.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46452643299479,"sku":"9781648303449","price":817.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781648303449.webp?v=1769141712","url":"https:\/\/atlanticbooks.com\/products\/ppv-marketing-simplified-9781648303449","provider":"Atlantic Books","version":"1.0","type":"link"}