{"product_id":"practical-handbook-business-in-africa-9783658425173","title":"Practical Handbook Business in Africa","description":"\u003cp\u003e • Author(s): Thomas Schmidt\u003cbr\u003e • Publisher: Springer Verlag\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: International - Economics \u0026amp; Trade\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAfrica is a continent on the upswing, developing great economic momentum. This book shows the way to successful business in Africa. It is a practical, yet scientifically based guide for all entrepreneurs and economically interested parties who want to be successful in Africa. The book. combines the experience of managers of large corporations and family businesses with a long history on the continent with the scientific perspective and findings of the Centre for Business and Technology in Africa at Flensburg University of Applied Sciences. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In the 2nd edition up-to-date answers are given to the classic questions that must be answered by every player who wants to be economically successful in Africa: WHY Africa is interesting for business, WHERE the greatest prospects for success exist, HOW to proceed and WHICH approaches to shaping future economic relations between Germany and Africa are promising. \u003cbr\u003e \u003cb\u003e\u003cbr\u003e The editors\u003cbr\u003e \u003c\/b\u003e\u003cbr\u003e Prof. Dr. Thomas Schmidt is Founding Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Informatics. \u003cp\u003e\u003c\/p\u003e Prof. Dr. Kay Pfaffenberger is Managing Director of the Centre for Business and Technology in Africa and Professor at Flensburg University of Applied Sciences for Business Administration. \u003cp\u003e\u003c\/p\u003e Prof. Dr. Stefan Liebing is managing partner of Conjuncta GmbH and honorary consul of the Republic of Cameroon. He has extensive experience in business initiation and implementation in Africa and has accompanied numerous companies on their way into new markets. \u003cp\u003e\u003c\/p\u003eThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.\u003cbr\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45274201718935,"sku":"9783658425173","price":4774.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658425173.webp?v=1769279204","url":"https:\/\/atlanticbooks.com\/products\/practical-handbook-business-in-africa-9783658425173","provider":"Atlantic Books","version":"1.0","type":"link"}