{"product_id":"practical-tourism-research-9781780648873","title":"Practical Tourism Research","description":"\u003cp\u003e • Author(s): Stephen L. J. Smith\u003cbr\u003e • Publisher: Cabi\u003cbr\u003e • Publisher Imprint: Cabi\u003cbr\u003e • BISAC: Industries - Hospitality, Travel \u0026amp; Tourism\u003c\/p\u003e\u003cp\u003eTraining in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understanding, managing, and conducting research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFully updated throughout, it: \u003cp\u003e\u003c\/p\u003e- covers core techniques such as questionnaire design, sample selection, and interviewing\u003cbr\u003e- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis.\u003cbr\u003e- uses recent, real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis, and Geographic Information Systems (GIS)\u003cbr\u003e- retains the approachable, personal writing style of the previous edition. \u003cp\u003e\u003c\/p\u003eIncorporating an increased use of handy, pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants, and managers.","brand":"Cabi","offers":[{"title":"Paperback","offer_id":45045780906135,"sku":"9781780648873","price":4669.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781780648873.webp?v=1769217230","url":"https:\/\/atlanticbooks.com\/products\/practical-tourism-research-9781780648873","provider":"Atlantic Books","version":"1.0","type":"link"}