{"product_id":"practice-oriented-marketing-basics-instruments-case-studies-9783658397166","title":"Practice-Oriented Marketing: Basics - Instruments - Case Studies","description":"\u003cp\u003e • Author(s): Ralf T. Kreutzer\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEnsuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters.\u003c\/li\u003e\n\u003cli\u003eIntegration of a variety of examples in order to make marketing directly comprehensible at all times.\u003c\/li\u003e\n\u003cli\u003eClear presentation of goals, strategies, instruments and psychological explanations of marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA marketing book that has been consistently developed with and for its target group.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProf. Dr. Ralf T. Kreutzer\u003c\/b\u003e is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.\u003c\/p\u003e\u003cp\u003eThis book is an adapted translation of the original German 6\u003csup\u003eth\u003c\/sup\u003e edition \u003ci\u003ePraxisorientiertes Marketing \u003c\/i\u003eby Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2022. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised primarily in terms of content by the author, so that the book will read stylistically differently from a conventional translation.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45276038037655,"sku":"9783658397166","price":9447.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658397166.webp?v=1769284543","url":"https:\/\/atlanticbooks.com\/products\/practice-oriented-marketing-basics-instruments-case-studies-9783658397166","provider":"Atlantic Books","version":"1.0","type":"link"}