{"product_id":"predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545-b","title":"Predictably Irrational: The Hidden Forces That Shape Our Decisions","description":"\u003cp\u003e • Author(s): Dan Ariely\u003cbr\u003e • Publisher: Harper\u003cbr\u003e • Publisher Imprint: Harper\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show \u003cem\u003eThe Irrational\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\"A marvelous book... thought provoking and highly entertaining.\" \u003c\/p\u003e\u003cp\u003e--Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003c\/p\u003e\u003cp\u003e--George Akerlof, 2001 Nobel Laureate in Economics\u003c\/p\u003e\u003cp\u003e\"Revolutionary.\" \u003c\/p\u003e\u003cp\u003e--\u003cem\u003eNew York Times Book Review\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.\u003c\/p\u003e","brand":"Harper","offers":[{"title":"Hardcover","offer_id":45028449812631,"sku":"9780061854545","price":2013.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780061854545.webp?v=1769202515","url":"https:\/\/atlanticbooks.com\/products\/predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545-b","provider":"Atlantic Books","version":"1.0","type":"link"}