{"product_id":"pretense-design-surface-over-substance-9780262039482","title":"Pretense Design: Surface Over Substance","description":"\u003cp\u003e • Author(s): Per Mollerup\u003cbr\u003e • Publisher: Mit Press\u003cbr\u003e • Publisher Imprint: Mit Press\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow some design appears to be something that it is not--by beautifying, amusing, substituting, or deceiving.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them.\u003c\/p\u003e\u003cp\u003eAfter explaining the means and the meanings of pretense design, Mollerup describes four pretense design applications, providing a range of examples for each: beautification, amusement, substitution, and deception. Beautification, he explains, includes sunless tanning, high heels, and even sporty accessories for a family car. Amusement includes forms of irrational otherness--columns that don't hold anything up, an old building's façade that hides a new building, a new Chinese town that mimics an old European town. Substitution pretends to be a natural thing: plastic laminate is a substitute for wood, Corian a substitute for marble, and prosthetics substitute for human organs. Deception doesn't just bend the truth; it suspends it. Soldiers wear camouflage to hide; hunters use decoys to attract their prey; malware hides in a harmless program only to wreak havoc on a user's computer. With Pretense Design, Per Mollerup adds a new concept to design thinking.\u003c\/p\u003e","brand":"Mit Press","offers":[{"title":"Hardcover","offer_id":45085858726039,"sku":"9780262039482","price":2030.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780262039482.webp?v=1767638478","url":"https:\/\/atlanticbooks.com\/products\/pretense-design-surface-over-substance-9780262039482","provider":"Atlantic Books","version":"1.0","type":"link"}