{"product_id":"pricing-management-and-practice-9781636513560","title":"Pricing Management and Practice","description":"\u003cp\u003e • Author(s): Kent B. Monroe\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eExplore the transformative insights of pricing with \u003cem\u003ePricing Management and Practice\u003c\/em\u003e by Kent B. Monroe, a cornerstone in the \u003cem\u003eLegend in Marketing\u003c\/em\u003e series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering research-backed methods for setting, managing, and optimizing prices in competitive markets. \u003c\/p\u003e\u003cp\u003eKey topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders. \u003c\/p\u003e\u003cp\u003eWhether you're a novice or a seasoned expert, \u003cem\u003ePricing Management and Practice \u003c\/em\u003eequips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide! \u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45544168784023,"sku":"9781636513560","price":7484.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513560.webp?v=1768582762","url":"https:\/\/atlanticbooks.com\/products\/pricing-management-and-practice-9781636513560","provider":"Atlantic Books","version":"1.0","type":"link"}