{"product_id":"pricing-science-data-driven-strategies-to-maximize-revenue-and-customer-value-a-comprehensive-guide-9798241227225","title":"Pricing Science: Data-Driven Strategies to Maximize Revenue and Customer Value: A Comprehensive Guide","description":"\u003cp\u003e • Author(s): Alice Schwartz | Hayden Van Der Post\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReactive Publishing\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePricing is not intuition. It's a system.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eMost businesses underprice without realizing it. They discount when demand is strong, leave money on the table when customers are willing to pay more, and rely on gut feel instead of evidence. The result is stalled growth, fragile margins, and pricing decisions that feel reactive rather than strategic.\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePricing Science\u003c\/b\u003e shows how modern pricing actually works when it's treated as a measurable, testable, and optimizable discipline.\u003c\/p\u003e\u003cp\u003eThis book breaks pricing down into its core components, data, behavior, market structure, and feedback loops-and shows how to combine them into pricing systems that increase revenue without sacrificing customer trust or long-term value.\u003c\/p\u003e\u003cp\u003eYou'll learn how high-performing companies use pricing as a growth engine rather than a defensive lever.\u003c\/p\u003e\u003cp\u003eInside, you'll discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eHow to identify true willingness-to-pay using data instead of surveys or guesswork\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy small pricing changes often outperform major product or marketing initiatives\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow behavioral biases shape price perception and how to design prices that align with them\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe difference between cost-based, value-based, and demand-driven pricing-and when each actually works\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to structure pricing tiers, bundles, and anchors that increase average revenue per customer\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to run controlled pricing experiments without damaging brand trust or customer relationships\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhy most discounts destroy long-term profitability-and what to do instead\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to build pricing feedback loops that adapt automatically as markets change\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a theory book. It is a practical framework for founders, operators, analysts, and product leaders who want pricing decisions grounded in evidence, not instinct.\u003c\/p\u003e\u003cp\u003eWhether you run a SaaS company, an e-commerce brand, a service business, or a portfolio of products, \u003cb\u003ePricing Science\u003c\/b\u003e gives you the tools to turn pricing into a durable competitive advantage.\u003c\/p\u003e\u003cp\u003eIf you want higher margins, stronger revenue growth, and pricing decisions you can defend with data, this book shows you how to build the system behind them.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47592847278231,"sku":"9798241227225","price":2530.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798241227225.webp?v=1774979576","url":"https:\/\/atlanticbooks.com\/products\/pricing-science-data-driven-strategies-to-maximize-revenue-and-customer-value-a-comprehensive-guide-9798241227225","provider":"Atlantic Books","version":"1.0","type":"link"}