{"product_id":"processing-of-price-information-9781636513447","title":"Processing of Price Information","description":"\u003cp\u003e • Author(s): Kent B. Monroe\u003cbr\u003e • Publisher: Vibrant Publishers\u003cbr\u003e • Publisher Imprint: Vibrant Publishers\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProcessing of Price Information\u003c\/em\u003e by Kent B. Monroe explores the psychological and cognitive processes that influence how consumers perceive and respond to price information. Drawing from decades of research, Monroe delves into topics such as the factors affecting price recall, the role of price cues in decision-making, and the complexities of consumer price evaluations.\u003c\/p\u003e\u003cp\u003eThis book provides readers with actionable insights into understanding the cognitive biases and heuristics that drive purchasing decisions. By examining how consumers interpret and process pricing data, Monroe equips marketers with strategies to create impactful pricing models that resonate with their target audiences.\u003c\/p\u003e\u003cp\u003eDesigned for marketing professionals, academics, and students, \u003cem\u003eProcessing of Price Information\u003c\/em\u003e offers a blend of theory and practical applications. It is a must-read for anyone looking to enhance their pricing strategies and understand consumer behavior on a deeper level.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Vibrant Publishers","offers":[{"title":"Paperback","offer_id":45544017428631,"sku":"9781636513447","price":7478.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781636513447.webp?v=1768582708","url":"https:\/\/atlanticbooks.com\/products\/processing-of-price-information-9781636513447","provider":"Atlantic Books","version":"1.0","type":"link"}