{"product_id":"procurement-marketing-a-strategic-concept-9783540644590","title":"Procurement Marketing: A Strategic Concept","description":"\u003cp\u003e • Author(s): Udo Koppelmann\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Purchasing \u0026amp; Buying\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Hardcover","offer_id":45282420719767,"sku":"9783540644590","price":3639.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783540644590.webp?v=1769302098","url":"https:\/\/atlanticbooks.com\/products\/procurement-marketing-a-strategic-concept-9783540644590","provider":"Atlantic Books","version":"1.0","type":"link"}