{"product_id":"producing-bollywood-inside-the-contemporary-hindi-film-industry-9788125047070","title":"Producing Bollywood: Inside the Contemporary Hindi Film Industry","description":"\u003cp\u003e • Author(s): Tejaswini Ganti\u003cbr\u003e • Publisher: Orient Blackswan Pvt Ltd\u003cbr\u003e • Publisher Imprint: Orient Blackswan Pvt Ltd\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp style=\"text-align: justify\"\u003e\u003cem\u003eProducing Bollywood\u003c\/em\u003e offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became “Bollywood”, the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers’ efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neo-liberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country’s media landscape, which quickly expanded to include satellite television and multiplex theaters. \u003c\/p\u003e \u003cp style=\"text-align: justify\"\u003eGanti contends that the Hindi film industry’s metamorphosis into Bollywood would not have been possible without the rise of neo-liberal economic ideals in India. By describing dramatic transformations in the Hindi film industry’s production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neo-liberalism on cultural production in a postcolonial setting.\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Paperback","offer_id":45616466067607,"sku":"9788125047070","price":1549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9788125047070.webp?v=1769294862","url":"https:\/\/atlanticbooks.com\/products\/producing-bollywood-inside-the-contemporary-hindi-film-industry-9788125047070","provider":"Atlantic Books","version":"1.0","type":"link"}