{"product_id":"product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-9780135258521","title":"Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights","description":"\u003cp\u003e • Author(s): Joanne Rodrigues\u003cbr\u003e • Publisher: Addison-Wesley Professional\u003cbr\u003e • Publisher Imprint: Addison-Wesley Professional\u003cbr\u003e • BISAC: Data Science - Data Analytics\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003eThis guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't. \u003cbr\u003e Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDevelop complex, testable theories for understanding individual and social behavior in web products \u003c\/li\u003e \u003cli\u003eThink like a social scientist and contextualize individual behavior in today's social environments \u003c\/li\u003e \u003cli\u003eBuild more effective metrics and KPIs for any web product or system \u003c\/li\u003e \u003cli\u003eConduct more informative and actionable A\/B tests \u003c\/li\u003e \u003cli\u003eExplore causal effects, reflecting a deeper understanding of the differences between correlation and causation \u003c\/li\u003e \u003cli\u003eAlter user behavior in a complex web product \u003c\/li\u003e \u003cli\u003eUnderstand how relevant human behaviors develop, and the prerequisites for changing them \u003c\/li\u003e \u003cli\u003eChoose the right statistical techniques for common tasks such as multistate and uplift modeling \u003c\/li\u003e \u003cli\u003eUse advanced statistical techniques to model multidimensional systems \u003c\/li\u003e \u003cli\u003eDo all of this in R (with sample code available in a separate code manual)\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eBuild better theories and metrics, and drive more of the behaviors you want \u003c\/li\u003e \u003cli\u003eModel, understand, and alter customer behavior to increase revenue and retention \u003c\/li\u003e \u003cli\u003eConstruct better frameworks for examining why your customers do what they do \u003c\/li\u003e \u003cli\u003eDevelop core metrics for user analytics, and conduct more effective A\/B tests \u003c\/li\u003e \u003cli\u003eMaster key techniques that most books ignore, including statistical matching and uplift modeling \u003c\/li\u003e \u003cli\u003eUse R and this book's many R examples to implement these techniques yourself\u003c\/li\u003e \u003c\/ul\u003e \u003cb\u003eUse data science and social science to generate real changes in customer behavior\u003c\/b\u003e \u003cul\u003e \u003cli\u003eBuild better theories and metrics, and drive more of the behaviors you want \u003c\/li\u003e \u003cli\u003eModel, understand, and alter customer behavior to increase revenue and retention \u003c\/li\u003e \u003cli\u003eConstruct better frameworks for examining why your customers do what they do \u003c\/li\u003e \u003cli\u003eDevelop core metrics for user analytics, and conduct more effective A\/B tests \u003c\/li\u003e \u003cli\u003eMaster key techniques that most books ignore, including statistical matching and uplift modeling \u003c\/li\u003e \u003cli\u003eUse R and this book's many R examples to implement these techniques yourself\u003c\/li\u003e \u003c\/ul\u003e","brand":"Addison-Wesley Professional","offers":[{"title":"Paperback","offer_id":45298400985239,"sku":"9780135258521","price":4316.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780135258521.webp?v=1769284197","url":"https:\/\/atlanticbooks.com\/products\/product-analytics-applied-data-science-techniques-for-actionable-consumer-insights-9780135258521","provider":"Atlantic Books","version":"1.0","type":"link"}