{"product_id":"product-leadership-pathways-to-profitable-innovation-9780465014330","title":"Product Leadership: Pathways to Profitable Innovation","description":"\u003cp\u003e • Author(s): Robert G. Cooper\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003eAs we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the \"stage-gate\" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. \u003ci\u003eProduct Leadership\u003c\/i\u003e won't just tell you what things are helpful to your company's success. Now it will tell you \u003ci\u003ehow and how much\u003c\/i\u003e they help.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Hardcover","offer_id":46895786983575,"sku":"9780465014330","price":4061.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780465014330.webp?v=1770355665","url":"https:\/\/atlanticbooks.com\/products\/product-leadership-pathways-to-profitable-innovation-9780465014330","provider":"Atlantic Books","version":"1.0","type":"link"}