{"product_id":"professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion-9780749473464","title":"Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion","description":"\u003cp\u003e • Author(s): Nigel Clark | Charles Nixon\u003cbr\u003e • Publisher: Kogan Page\u003cbr\u003e • Publisher Imprint: Kogan Page\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. \u003cb\u003e\u003ci\u003eProfessional Services Marketing Handbook, \u003c\/i\u003e\u003c\/b\u003e published in association with the Professional Services Marketing Group, is for marketing and business development professionals, sales specialists, and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFeaturing international case studies and best practice from industry leaders and experts such as Allen \u0026amp; Overy, Baker \u0026amp; McKenzie, PwC, Kreston Reeves and White \u0026amp; Case, \u003cb\u003e\u003ci\u003eProfessional Services Marketing Handbook\u003c\/i\u003e\u003c\/b\u003e explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm, understand and connect with clients more deeply and develop and manage client relationships to build successful brands. \u003cp\u003e\u003c\/p\u003eContributing Authors: \u003cbr\u003eRichard Grove, Director of Marketing, Business Development \u0026amp; Communications, Allen \u0026amp; Overy LLP\u003cbr\u003eDaniel Smith, Senior Business Development and Marketing Manager, Asia Pacific, Baker \u0026amp; McKenzie\u003cbr\u003eClaire Essex, Director of Business Development and Marketing, Asia Pacific, Baker \u0026amp; McKenzie\u003cbr\u003eClive Stevens, Executive Chairman, Kreston Reeves\u003cbr\u003eLouise Field, Head of Client Service \u0026amp; Insight, Bird \u0026amp; Bird LLP\u003cbr\u003eTim Nightingale, Founder, Nisus Consulting\u003cbr\u003eBen Kent, Managing Director, Meridian West\u003cbr\u003eLisa Hart Shepherd, CEO, Acritas\u003cbr\u003eNick Masters, Head of Online, PwC\u003cbr\u003eAlastair Beddow, Associate Director, Meridian West\u003cbr\u003eDale Bryce, President, Asia-Pacific Professional Services Marketing Association\u003cbr\u003eGillian Sutherland, Director, Global Key Account Management Buildings + Places, AECOM\u003cbr\u003eSusan D'aish, Business Relationship Director, MacRoberts LLP\u003cbr\u003eDan O'Day, Vice President, Thomson Reuters Elite\u003cbr\u003eMatthew Fuller, Director of Marketing and Business Development EMEA, White \u0026amp; Case LLP\u003cbr\u003eAmy Kingdon, Marketing \u0026amp; Communications Director, UK \u0026amp; Europe, Atkins\u003cbr\u003eEleanor Campion, Communications Executive, UK \u0026amp; Europe, Atkins\u003cbr\u003eJessica Scholz, Business Development Manager, Freshfields Bruckhaus Deringer, Germany\u003cbr\u003eGiles Pugh, Principal, SutherlandsPugh","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46495821922455,"sku":"9780749473464","price":5748.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780749473464.webp?v=1769186764","url":"https:\/\/atlanticbooks.com\/products\/professional-services-marketing-handbook-how-to-build-relationships-grow-your-firm-and-become-a-client-champion-9780749473464","provider":"Atlantic Books","version":"1.0","type":"link"}