{"product_id":"professional-services-marketing-how-the-best-firms-build-premier-brands-thriving-lead-generation-engines-and-cultures-of-business-development-succe-9781118604342","title":"Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe","description":"\u003cp\u003e • Author(s): Mike Schultz\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA proven approach to revenue-generating marketing and client development\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eProfessional Services Marketing\u003c\/i\u003e is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its \u003ci\u003eSecond Edition\u003c\/i\u003e, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews\u003c\/li\u003e \u003cli\u003eAuthors Mike Schultz and John E. Doerr are the coauthors of the \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eInc. Magazine\u003c\/i\u003e bestseller \u003ci\u003eRainmaking Conversations\u003c\/i\u003e and \u003ci\u003eProfessional Services Marketing\u003c\/i\u003e; Lee W. Frederiksen is coauthor of \u003ci\u003eOnline Marketing for Professional Services\u003c\/i\u003e\n\u003c\/li\u003e \u003cli\u003eWill be widely promoted via multiple online routes and direct mail marketing\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFirms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45036196429975,"sku":"9781118604342","price":2263.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118604342.webp?v=1769198782","url":"https:\/\/atlanticbooks.com\/products\/professional-services-marketing-how-the-best-firms-build-premier-brands-thriving-lead-generation-engines-and-cultures-of-business-development-succe-9781118604342","provider":"Atlantic Books","version":"1.0","type":"link"}