{"product_id":"profit-defended-9781069882806","title":"Profit Defended","description":"\u003cp\u003e • Author(s): John a. McCabe\u003cbr\u003e • Publisher: John Anthony McCabe\u003cbr\u003e • Publisher Imprint: John Anthony McCabe\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf your construction or trades company is busier than ever but the money never quite adds up - this book is for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfit Defended\u003c\/em\u003e is the operating playbook for $1M-$20M project-driven companies - electrical contractors, fabrication shops, HVAC companies, sandblasting and coating operations, plumbing contractors, and any trade business running multiple crews across multiple jobs.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt answers one question most business books never ask: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy does a busy, well-run contracting company keep losing margin it can't explain?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answer isn't bad estimating. It isn't lazy crews. It isn't bad luck.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's a 45-day blind spot - the gap between when profit disappears and when you finally see it on a report. By then, the job is over. The crew has moved on. And the best you can do is explain what went wrong.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfit Defended\u003c\/em\u003e shows you how to close that gap - while the work is still alive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat You'll Learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe True Cost Trap\u003c\/strong\u003e - Why your shop rate is lying to you and how to calculate what an hour of work actually costs across six hidden cost layers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Scheduling Multiplier\u003c\/strong\u003e - Why one delay becomes five problems by Friday, and how task-level scheduling stops the cascade before it costs you\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Consumables Black Hole\u003c\/strong\u003e - How materials that \"don't matter much\" quietly drain margin on every job - and the simple burden rate formula that stops it\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Fragmentation Trap\u003c\/strong\u003e - Why five systems give you five half-truths, and how to get one version of reality your whole team can trust\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Billing Delay Trap\u003c\/strong\u003e - How to stop financing your own jobs by turning finished work into invoices before the week is over\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Profit Defense System\u003c\/strong\u003e - How to build a structure that intercepts margin-killing decisions before they become permanent losses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis Is Not a Theory Book.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery chapter follows real companies through the same transformation - from reactive, after-the-fact management to a system that protects profit while work is still in motion. You'll follow Sarah Mitchell at Summit Electrical Contractors from a $28,000 job loss that nobody could explain... to a business that recovered \u003cstrong\u003e$120,000-$150,000 in margin in a single quarter\u003c\/strong\u003e - without winning a single extra job.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe frameworks are practical. The checklists are usable the same week you finish reading. The 30-Day Profit Defense Plan at the back of the book gives you a week-by-week installation guide with exact steps, real numbers, and no fluff.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProfit isn't found in reports. It's defended in real time.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eProfit Defended\u003c\/em\u003e shows you exactly how.\u003c\/p\u003e","brand":"John Anthony McCabe","offers":[{"title":"Paperback","offer_id":47883206099095,"sku":"9781069882806","price":2434.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781069882806.webp?v=1781100244","url":"https:\/\/atlanticbooks.com\/products\/profit-defended-9781069882806","provider":"Atlantic Books","version":"1.0","type":"link"}