{"product_id":"programmed-visions-software-and-memory-9780262518512","title":"Programmed Visions: Software and Memory","description":"\u003cp\u003e • Author(s): Wendy Hui Kyong Chun\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • BISAC: Programming - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA theoretical examination of the surprising emergence of software as a guiding metaphor for our neoliberal world.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNew media thrives on cycles of obsolescence and renewal: from celebrations of cyber-everything to Y2K, from the dot-com bust to the next big things--mobile mobs, Web 3.0, cloud computing. In\u003ci\u003e Programmed Visions\u003c\/i\u003e, Wendy Hui Kyong Chun argues that these cycles result in part from the ways in which new media encapsulates a logic of programmability. New media proliferates \"programmed visions,\" which seek to shape and predict--even embody--a future based on past data. These programmed visions have also made computers, based on metaphor, metaphors for metaphor itself, for a general logic of substitutability. \u003c\/p\u003e\u003cp\u003eChun argues that the clarity offered by software as metaphor should make us pause, because software also engenders a profound sense of ignorance: who knows what lurks behind our smiling interfaces, behind the objects we click and manipulate? The combination of what can be seen and not seen, known (knowable) and not known--its separation of interface from algorithm and software from hardware--makes it a powerful metaphor for everything we believe is invisible yet generates visible, logical effects, from genetics to the invisible hand of the market, from ideology to culture.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46494808539287,"sku":"9780262518512","price":3529.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/atlanticbooks.com\/products\/programmed-visions-software-and-memory-9780262518512","provider":"Atlantic Books","version":"1.0","type":"link"}