{"product_id":"promotional-culture-and-convergence-markets-methods-media-9780415672795","title":"Promotional Culture and Convergence: Markets, Methods, Media","description":"\u003cp\u003e • Author(s): Helen Powell\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. \u003c\/p\u003e\u003cp\u003ePromotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003epromotional culture's primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ehow industries are adapting in the digital age to attract both audiences and advertising revenue\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ethe evolving dialogues between 'new consumers' and producers and promotional industries.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eTen contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236263682199,"sku":"9780415672795","price":12867.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415672795.webp?v=1769212436","url":"https:\/\/atlanticbooks.com\/products\/promotional-culture-and-convergence-markets-methods-media-9780415672795","provider":"Atlantic Books","version":"1.0","type":"link"}