{"product_id":"propaganda-persuasion-9781506371344","title":"Propaganda \u0026 Persuasion","description":"\u003cp\u003e • Author(s): Garth S. Jowett | Victoria O′donnell\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eReflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated \u003cstrong\u003eSeventh Edition\u003c\/strong\u003e provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, \u003cstrong\u003ePropaganda and Persuasion\u003c\/strong\u003e provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNew to the Seventh Edition: \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eNew coverage of social media\u003c\/strong\u003e as a disseminator of propaganda offers you an up-to-date perspective.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eThe book's four case studies have been updated and strengthened\u003c\/strong\u003e to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eNew coverage of how a propaganda case study can be structured to reveal the components of a campaign\u003c\/strong\u003e allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eUpdated research on persuasion and expanded coverage of collective memory\u003c\/strong\u003e as it appears in new memorials and monuments enhances the presentation.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eCurrent examples of propaganda\u003c\/strong\u003e, especially the ways it is disseminated via the Internet, deepen your understanding.\u003c\/li\u003e \u003cstrong\u003eNew illustrations and photos\u003c\/strong\u003e add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda. \u003c\/ul\u003e \u003cbr\u003e \u003cbr\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":47573836529815,"sku":"9781506371344","price":14839.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781506371344.webp?v=1774893914","url":"https:\/\/atlanticbooks.com\/products\/propaganda-persuasion-9781506371344","provider":"Atlantic Books","version":"1.0","type":"link"}