{"product_id":"propaganda-the-science-of-mass-persuasion-9798196735813","title":"Propaganda: The Science of Mass Persuasion","description":"\u003cp\u003e • Author(s): Victor Lane\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Media Studies\u003c\/p\u003e\u003cp\u003eWhy do intelligent people believe things that are demonstrably false?\u003cbr\u003eWhy does correcting a lie so often make it stronger?\u003cbr\u003eWhy do entire populations choose leaders they know will harm them - and feel proud of the choice? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe answer is not stupidity. It is propaganda.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn this urgent and meticulously researched book, Victor Lane draws on the latest neuroscience and social psychology to reveal exactly how propaganda works - not as a crude tool of dictators and demagogues, but as a systematic exploitation of the cognitive architecture that every human being possesses. \u003cp\u003e\u003c\/p\u003ePropaganda moves from the science of the individual mind to the machinery of mass persuasion to five landmark cases: \u003cul\u003e\n\u003cli\u003eNazi Germany: How Goebbels built the most complete propaganda state in history - and what his private diaries reveal about his methods\u003c\/li\u003e\n\u003cli\u003eSoviet Agitprop: The revolution that rewrote reality - and its evolution into today's confusion-manufacturing doctrine\u003c\/li\u003e\n\u003cli\u003eRwanda: How Radio Milles Collines used language alone to prepare a population for genocide\u003c\/li\u003e\n\u003cli\u003eBig Tobacco: The blueprint for manufacturing scientific doubt that has since killed more people than any political propaganda campaign in history\u003c\/li\u003e\n\u003cli\u003eCambridge Analytica: How psychographic micro-targeting personalised propaganda at a scale no previous system had achieved\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eYou will discover how System 1 processing makes emotional appeals more powerful than rational argument, why repetition alone makes false claims feel true, how the illusory truth effect is exploited by every major propaganda system from Goebbels to the algorithm, and what the latest prebunking and inoculation research says about what can actually be done. \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePropaganda\u003c\/b\u003e is the missing piece in \u003ci\u003eThe Psychology of Power series\u003c\/i\u003e. \u003cb\u003eObedience\u003c\/b\u003e explained why ordinary people follow destructive authority. \u003cb\u003eThe Dictator's Brain\u003c\/b\u003e explained what power does to those who hold it. Propaganda explains the system that connects the two - and what it will take to resist it. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThe third book in The Psychology of Power series by Victor Lane.\u003c\/b\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47892598063255,"sku":"9798196735813","price":1421.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798196735813.webp?v=1781187640","url":"https:\/\/atlanticbooks.com\/products\/propaganda-the-science-of-mass-persuasion-9798196735813","provider":"Atlantic Books","version":"1.0","type":"link"}