{"product_id":"proven-strategies-in-competitive-intelligence-lessons-from-the-trenches-9780471401780","title":"Proven Strategies in Competitive Intelligence: Lessons from the Trenches","description":"\u003cp\u003e • Author(s): John F. Prescott\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven Strategies in Competitive Intelligence\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will SUCCUmb in every battle.\"\u003c\/i\u003e\u003cbr\u003e--Sun Tzu, \u003ci\u003eThe Art of War, \u003c\/i\u003e 511 B.C. \u003c\/p\u003e\u003cp\u003eHow do companies like IBM, Xerox, Motorola, Procter \u0026amp; Gamble, and NutraSweet dominate the competitive situation in their markets year after year? Each of these market leaders relies on an effective, well-organized competitive intelligence (CI) strategy to help them outwit, outmaneuver, and outperform the competition at every turn. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eProven Strategies in Competitive Intelligence\u003c\/i\u003e presents the best thinking and most successful techniques from these and other leading firms on how medium- to large-sized companies can strategize and implement a competitive intelligence program across a wide range of business functions. Readers will learn the secrets of the best business intelligence operations as corporate CI leaders explain: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to demonstrate the value of CI to management\u003c\/li\u003e \u003cli\u003eHow to get your sales force and other \"troops\" to bolster CI efforts\u003c\/li\u003e \u003cli\u003eWhy competitive technical intelligence (CTI) is vital to technology-driven firms\u003c\/li\u003e \u003cli\u003eHow to set up a CI resource center on the corporate intranet\u003c\/li\u003e \u003cli\u003eWhy identifying key intelligence topics (KITS) can lead to competitive advantage\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eProven Strategies in Competitive Intelligence\u003c\/i\u003e is an indispensable resource for any organization that wants to take the lead in its market, maximize performance, and keep the competition wondering, \"How do they do that?\"\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45116356755607,"sku":"9780471401780","price":5283.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471401780.webp?v=1767271603","url":"https:\/\/atlanticbooks.com\/products\/proven-strategies-in-competitive-intelligence-lessons-from-the-trenches-9780471401780","provider":"Atlantic Books","version":"1.0","type":"link"}