{"product_id":"proximity-marketing-converging-community-consciousness-and-consumption-9781637425770","title":"Proximity Marketing: Converging Community, Consciousness, and Consumption","description":"\u003cp\u003e • Author(s): Rajagopal\u003cbr\u003e • Publisher: Business Expert Press\u003cbr\u003e • Publisher Imprint: Business Expert Press\u003cbr\u003e • BISAC: Development - Business Development\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis.\u003c\/b\u003e It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.\u003c\/p\u003e\u003cp\u003eSuccess factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":45132237701271,"sku":"9781637425770","price":2431.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781637425770.webp?v=1768555956","url":"https:\/\/atlanticbooks.com\/products\/proximity-marketing-converging-community-consciousness-and-consumption-9781637425770","provider":"Atlantic Books","version":"1.0","type":"link"}