{"product_id":"public-diplomacy-in-a-changing-world-9781412966870","title":"Public Diplomacy in a Changing World","description":"\u003cp\u003e • Author(s): Geoffrey Cowan | Nicholas J. Cull\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: International Relations - Diplomacy\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAlthough the concept of public diplomacy has been part of America's wartime strategy as far back as the Revolutionary War, the term itself is relatively new. In the wake of the events of September 11 and the ensuing War on Terror, there has been an increasing awareness of the negative global image of the United States and intense concern over how communication may be used to improve that image. Within that context, the concept and term \u003ci\u003epublic diplomacy\u003c\/i\u003e have become more notable among practitioners and the American public.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of \u003cb\u003e\u003ci\u003eThe ANNALS\u003c\/i\u003e\u003c\/b\u003e commences the first collection of scholarly articles focusing on public diplomacy--the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics--and examines it as an international phenomenon and an important component of statecraft. \u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":47611607056535,"sku":"9781412966870","price":9256.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781412966870.webp?v=1775071754","url":"https:\/\/atlanticbooks.com\/products\/public-diplomacy-in-a-changing-world-9781412966870","provider":"Atlantic Books","version":"1.0","type":"link"}