{"product_id":"public-relations-as-relationship-management-a-relational-approach-to-the-study-and-practice-of-public-relations-9781138853829","title":"Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations","description":"\u003cp\u003e • Author(s): Eyun-Jung Ki\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, \u003cem\u003ePublic Relations as Relationship Management\u003c\/em\u003e takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. \u003c\/p\u003e\u003cp\u003eExpanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader's ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45236981366935,"sku":"9781138853829","price":5810.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138853829.webp?v=1769215249","url":"https:\/\/atlanticbooks.com\/products\/public-relations-as-relationship-management-a-relational-approach-to-the-study-and-practice-of-public-relations-9781138853829","provider":"Atlantic Books","version":"1.0","type":"link"}