{"product_id":"public-relations-campaigns-an-integrated-approach-9781544385587","title":"Public Relations Campaigns: An Integrated Approach","description":"\u003cp\u003e • Author(s): Regina\u003cbr\u003e • Publisher: SAGE Publications Inc\u003cbr\u003e • Publisher Imprint: SAGE Publications Inc\u003cbr\u003e • BISAC: Communication Studies\u003c\/p\u003e\u003cp\u003eWith a focus on the tools needed for working in the PR industry, \u003cstrong\u003ePublic Relations Campaigns: An Integrated Approach\u003c\/strong\u003e gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research\/diagnosis, objectives, strategy, tactics, implementation, and reporting\/evaluation) and PESO model (paid, earned, shared\/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The \u003cstrong\u003eSecond Edition\u003c\/strong\u003e emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies. \u003cbr\u003e\u003c\/p\u003e","brand":"SAGE Publications Inc","offers":[{"title":"Paperback","offer_id":45457436541079,"sku":"9781544385587","price":12196.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544385587.webp?v=1769293532","url":"https:\/\/atlanticbooks.com\/products\/public-relations-campaigns-an-integrated-approach-9781544385587","provider":"Atlantic Books","version":"1.0","type":"link"}