{"product_id":"public-relations-principles-practices-9798201382377","title":"Public Relations: Principles \u0026 Practices","description":"\u003cp\u003e • Author(s): Michael Puthenthara\u003cbr\u003e • Publisher: Winco Books\u003cbr\u003e • Publisher Imprint: Winco Books\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. Public relations helps an organization and its public adapt mutually to each other.\" - PRSA\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePR is a profession that requires unquestionable skills, knowledge and determination on the part of those who choose to work in the industry.\u003c\/p\u003e\u003cp\u003ePublic Relations: Principles and Practices, a guide for students and practitioners of public relations, gives you everything you need to be a better PR person.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46448665133207,"sku":"9798201382377","price":1377.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798201382377.webp?v=1769144383","url":"https:\/\/atlanticbooks.com\/products\/public-relations-principles-practices-9798201382377","provider":"Atlantic Books","version":"1.0","type":"link"}