{"product_id":"public-relations-the-basics-9780415675833","title":"Public Relations: The Basics","description":"\u003cp\u003e • Author(s): Ron Smith\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe four key phases of public relations campaigns: research, strategy, tactics and evaluation.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eHistory and evolution of public relations.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBasic concepts of the profession: ethics, professionalism and theoretical underpinnings.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eContemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":45035002101911,"sku":"9780415675833","price":2442.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415675833.webp?v=1769211303","url":"https:\/\/atlanticbooks.com\/products\/public-relations-the-basics-9780415675833","provider":"Atlantic Books","version":"1.0","type":"link"}