{"product_id":"public-relations-writing-worktext-a-practical-guide-for-the-profession-9780367860004","title":"Public Relations Writing Worktext: A Practical Guide for the Profession","description":"\u003cp\u003e • Author(s): Joseph M. Zappala\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith a concise approach that engages students and practitioners, this thoroughly updated fourth edition provides the fundamental knowledge and basic skill preparation required for the professional practice of public relations writing.\u003c\/p\u003e\u003cp\u003eBuilding on the strengths of previous editions, this edition focuses more closely on PR writing as a strategic function and on planning and content strategy design. With practical advice from PR professionals, it covers everything from day-to-day business communications and media tools to writing for social media and crisis situations.\u003c\/p\u003e\u003cp\u003eThis fourth edition incorporates a number of changes and updates, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eNew chapters on Social Media and Writing for Key Publics and new content on the use of generative AI and its impact on PR writing.\u003c\/li\u003e \u003cli\u003eExpanded chapters on Writing for Digital Communications and on Publications, Presentations, and Speeches.\u003c\/li\u003e \u003cli\u003eNew guest columns from PR professionals on topics including writing and pitching the media, inclusive writing, speech writing. and measuring writing\/content impact.\u003c\/li\u003e \u003cli\u003eNew cases and assignments based on topics, issues, and problems that public relations professionals face today.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe text is suitable for undergraduate and graduate students in a public relations writing course preparing for entry-level public relations and communications roles, as well as a useful reference for early-career practitioners.\u003c\/p\u003e\u003cp\u003eOnline resources also accompany the book: teaching materials, test banks, and reference sources. Please visit www.routledge.com\/9780367860028.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45243806285975,"sku":"9780367860004","price":12267.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780367860004.webp?v=1769235815","url":"https:\/\/atlanticbooks.com\/products\/public-relations-writing-worktext-a-practical-guide-for-the-profession-9780367860004","provider":"Atlantic Books","version":"1.0","type":"link"}