{"product_id":"purchase-decision-and-online-browsing-understanding-consumer-search-process-and-the-impact-of-service-provider-brands-9798215247389","title":"Purchase Decision and Online Browsing Understanding Consumer Search Process And The Impact Of Service Provider Brands","description":"\u003cp\u003e • Author(s): Mike Parson\u003cbr\u003e • Publisher: Vincenzo Nappi\u003cbr\u003e • Publisher Imprint: Vincenzo Nappi\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOnline purchases are increasingly becoming a significant portion of total assets in most product categories.\u003c\/p\u003e\u003cp\u003eWe use a three-stage model to study (i) the choice of the first website visited, (ii) the duration of browsing on travel websites before making a purchase, (iii) the choice of the website where consumers will make the purchase, and how a later stage choice is affected by decisions in previous stages.\u003c\/p\u003e\u003cp\u003eA significant impact of the choice of the first site visited and browsing duration on the intention of the purchase site indicates the importance of modeling these decisions simultaneously.\u003c\/p\u003e\u003cp\u003eOur results can help managers identify the significant determinants of multi-category purchase and provide insights into cross-promoting and upselling other products to consumers who visit their website.\u003c\/p\u003e","brand":"Vincenzo Nappi","offers":[{"title":"Paperback","offer_id":47572929413271,"sku":"9798215247389","price":1044.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798215247389.webp?v=1774891499","url":"https:\/\/atlanticbooks.com\/products\/purchase-decision-and-online-browsing-understanding-consumer-search-process-and-the-impact-of-service-provider-brands-9798215247389","provider":"Atlantic Books","version":"1.0","type":"link"}