{"product_id":"purple-chips-winning-in-the-stock-market-with-the-very-best-of-the-blue-chip-stocks-9781118294499","title":"Purple Chips: Winning in the Stock Market with the Very Best of the Blue Chip Stocks","description":"\u003cp\u003e • Author(s): John Schwinghamer\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Investments \u0026amp; Securities - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePurple Chips\u003c\/i\u003e offers a unique method of making money in the stock market, focusing on high-quality, low-risk stocks. \u003c\/p\u003e\u003cp\u003eBlue chip stocks are easy to find. Many analysts will provide lists of companies that they believe are safe in uncertain economic times. But among the blue chips exist a number of purple chips--great companies that make the best opportunities for investors. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e Purple Chips\u003c\/i\u003e shows you how to identify an exceptional company by making a quick visual inspection of certain factors in their earnings history. Focusing on long-term track records, \u003ci\u003ePurple Chips\u003c\/i\u003e explains three simple criteria that distinguish purple chip stocks from ones that are merely blue chip. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e Purple Chips\u003c\/i\u003e is also a strategic tool: it teaches you when to buy and when to sell, with the goal of making modest gains often and losing only occasionally--an investment plan that suits the psychology of most investors far better than losing often and winning big occasionally. \u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45158440403095,"sku":"9781118294499","price":1643.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118294499.webp?v=1767302965","url":"https:\/\/atlanticbooks.com\/products\/purple-chips-winning-in-the-stock-market-with-the-very-best-of-the-blue-chip-stocks-9781118294499","provider":"Atlantic Books","version":"1.0","type":"link"}