{"product_id":"purple-goldfish-workbook-10-ways-to-attract-raving-customers-9781732665286","title":"Purple Goldfish Workbook: 10 Ways to Attract Raving Customers","description":"\u003cp\u003e • Author(s): Evan Carroll\u003cbr\u003e • Publisher: 9 Inch Marketing\u003cbr\u003e • Publisher Imprint: 9 Inch Marketing\u003cbr\u003e • BISAC: Customer Relations\u003c\/p\u003e\u003cp\u003eAre you looking to stand out from your competition?\u003c\/p\u003e\u003cp\u003eUhh, is that even a question? Of course, you are! Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?\u003c\/p\u003e\u003cp\u003eThis Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eThe workbook is broken up into three main parts: \u003cp\u003ePart 1 - (The Why) Introduction - the case for focusing on customer experience.\u003c\/p\u003e\u003cp\u003ePart 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.\u003c\/p\u003e\u003cp\u003ePart 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.\u003c\/p\u003e","brand":"9 Inch Marketing","offers":[{"title":"Paperback","offer_id":45547832311959,"sku":"9781732665286","price":3392.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781732665286.webp?v=1767910269","url":"https:\/\/atlanticbooks.com\/products\/purple-goldfish-workbook-10-ways-to-attract-raving-customers-9781732665286","provider":"Atlantic Books","version":"1.0","type":"link"}