{"product_id":"putting-the-poor-first-how-base-of-the-pyramid-ventures-can-learn-from-development-approaches-9781906093747","title":"Putting the Poor First: How Base-of-the-Pyramid Ventures Can Learn from Development Approaches","description":"\u003cp\u003e • Author(s): Piera Waibel\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Poverty \u0026amp; Homelessness\u003c\/p\u003e\u003cp\u003eIn order to make progress toward the UN Millennium Development Goals - and particularly in terms of poverty alleviation - business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4 billion people at the base of the economic ladder - the Base of the Pyramid (BoP) - with suitable products and services is a new but growing field in research and practice.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Hardcover","offer_id":46932058833047,"sku":"9781906093747","price":4814.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781906093747.webp?v=1771618324","url":"https:\/\/atlanticbooks.com\/products\/putting-the-poor-first-how-base-of-the-pyramid-ventures-can-learn-from-development-approaches-9781906093747","provider":"Atlantic Books","version":"1.0","type":"link"}