{"product_id":"qr-codes-kill-kittens-how-to-alienate-customers-dishearten-employees-and-drive-your-business-into-the-ground-9781118732755","title":"QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground","description":"\u003cp\u003e • Author(s): Scott Stratten\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe kittens are counting on you.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIf you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. But the trick is knowing which things are the wrong things to do. \u003c\/p\u003e\u003cp\u003eExperts are constantly telling us how to improve our businesses. Hundreds of books on the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that's waiting for you out there? None of us needs another list of what we should be doing. \u003ci\u003e\u003cb\u003eQR Codes Kill Kittens\u003c\/b\u003e\u003c\/i\u003e tells you what not to do--with advice that's easy to digest on mistakes that are easy to avoid. \u003c\/p\u003e\u003cp\u003eIt's like a picture book for the fed-up. \u003c\/p\u003e\u003cp\u003eUsing real-life examples from human resources, marketing, branding, networking (in person and online), public relations, and customer service, \u003ci\u003e\u003cb\u003eQR Codes Kill Kittens\u003c\/b\u003e\u003c\/i\u003e offers tips and guidance on how to prevent slip-ups such as: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUsing QR codes, and other bright and shiny technologies, because you can, and not because you should\u003c\/li\u003e \u003cli\u003eInsulting, ignoring, and generally avoiding those \"pesky\" customers\u003c\/li\u003e \u003cli\u003eTrying to profit from world events, disasters, and other self-interested social media practices\u003c\/li\u003e \u003cli\u003eThinking we can automate authenticity\u003c\/li\u003e \u003cli\u003eFocusing on what's next, instead of working on fixing what you're doing now\u003c\/li\u003e \u003cli\u003eAnd so many more cringe-worthy errors in judgment\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIt doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it. \u003c\/p\u003e\u003cp\u003eVisit \u003cb\u003eUnMarketing.com\u003c\/b\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45161936945303,"sku":"9781118732755","price":1309.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118732755.webp?v=1767305423","url":"https:\/\/atlanticbooks.com\/products\/qr-codes-kill-kittens-how-to-alienate-customers-dishearten-employees-and-drive-your-business-into-the-ground-9781118732755","provider":"Atlantic Books","version":"1.0","type":"link"}