{"product_id":"qualitative-marketing-research-9780761963660","title":"Qualitative Marketing Research","description":"\u003cp\u003e • Author(s): David J. Carson\u003cbr\u003e • Publisher: Sage Publications UK\u003cbr\u003e • Publisher Imprint: Sage Publications UK\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eQualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.\u003c\/p\u003e","brand":"Sage Publications UK","offers":[{"title":"Paperback","offer_id":45457200906391,"sku":"9780761963660","price":5417.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780761963660.webp?v=1769292966","url":"https:\/\/atlanticbooks.com\/products\/qualitative-marketing-research-9780761963660","provider":"Atlantic Books","version":"1.0","type":"link"}