{"product_id":"qualitative-marketing-research-understanding-consumer-behaviour-9781041031147","title":"Qualitative Marketing Research: Understanding Consumer Behaviour","description":"\u003cp\u003e • Author(s): Dominika Maison\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis new edition of \u003ci\u003eQualitative Marketing Research\u003c\/i\u003e seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":47564939493527,"sku":"9781041031147","price":3562.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041031147.webp?v=1774695657","url":"https:\/\/atlanticbooks.com\/products\/qualitative-marketing-research-understanding-consumer-behaviour-9781041031147","provider":"Atlantic Books","version":"1.0","type":"link"}