{"product_id":"quality-management-for-services-handbook-for-successful-quality-management-principles-concepts-methods-9783662670347","title":"Quality Management for Services: Handbook for Successful Quality Management. Principles - Concepts - Methods","description":"\u003cp\u003e • Author(s): Manfred Bruhn\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • BISAC: Industries - Service\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book provides assistance for ensuring and increasing service quality. Manfred Bruhn presents a holistic, scientifically based approach to quality management for services, which is consistently oriented to the management process with the phases of analysis, planning, control, implementation and controlling of quality management. Core parts of the book are procedures for measuring service quality, instruments for controlling quality and expectation management, the implementation of quality management based on ISO 9000 ff. standards as well as the EFQM model, and comprehensive quality controlling to ensure effectiveness and efficiency. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In the previous editions to date, the work has evolved into a handbook and can be used as a reference work for the various topics of quality management for services. Individual topics of quality management or the respective chapters can be worked through independently of each other. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eThe contents\u003c\/b\u003e\u003cul\u003e \u003cli\u003ePrinciples of quality management for services\u003c\/li\u003e\n\u003cli\u003eAnalysis of service quality\u003c\/li\u003e\n\u003cli\u003ePlanning and control of quality management for services\u003c\/li\u003e\n\u003cli\u003eImplementation of quality management for services\u003c\/li\u003e\n\u003cli\u003eQuality controlling for services\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe author\u003cbr\u003e \u003c\/b\u003eProf. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics of the University of Basel (Switzerland) and Honorary Professor at the Technical University of Munich (Germany). \u003c\/p\u003e\u003cp\u003e\u003cbr\u003eThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45276521070743,"sku":"9783662670347","price":5876.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783662670347.webp?v=1769285901","url":"https:\/\/atlanticbooks.com\/products\/quality-management-for-services-handbook-for-successful-quality-management-principles-concepts-methods-9783662670347","provider":"Atlantic Books","version":"1.0","type":"link"}