{"product_id":"r-ga-by-design-revolutionizing-film-the-internet-social-and-beyond-9780847876471","title":"R\/Ga by Design: Revolutionizing Film, the Internet, Social and Beyond","description":"\u003cp\u003e • Author(s): R\/Ga | Anne Quito | Debbie Millman\u003cbr\u003e • Publisher: Rizzoli International Publications\u003cbr\u003e • Publisher Imprint: Rizzoli International Publications\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; LOGO Design\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFor nearly half a century, R\/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi's, and Bed Bath \u0026amp; Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike's groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R\/GA has since become one of the world's most celebrated creative agencies--renowned for its obsession with pushing design and technology to its limits. Digging deep into R\/GA's archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R\/GA's proudest moments. Though its name is most familiar within the marketing and entertainment industries, R\/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.","brand":"Rizzoli International Publications","offers":[{"title":"Hardcover","offer_id":47883656986775,"sku":"9780847876471","price":6688.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780847876471.webp?v=1781103133","url":"https:\/\/atlanticbooks.com\/products\/r-ga-by-design-revolutionizing-film-the-internet-social-and-beyond-9780847876471","provider":"Atlantic Books","version":"1.0","type":"link"}