{"product_id":"real-estate-marketing-strategy-personal-selling-negotiation-management-and-ethics-9780415723947","title":"Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics","description":"\u003cp\u003e • Author(s): M. Joseph Sirgy\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Real Estate - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReal Estate Marketing\u003c\/em\u003e is specifically designed to educate real estate students with the art and science of the real estate marketing profession. \u003c\/p\u003e\u003cp\u003eThe ideal textbook for undergraduate and graduate level classes in business school and professional \/ continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. \u003c\/p\u003e\u003cp\u003eThe book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties.\u003c\/p\u003e\u003cp\u003ePart 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. \u003c\/p\u003e\u003cp\u003ePart 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? \u003c\/p\u003e\u003cp\u003ePart 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. \u003c\/p\u003e\u003cp\u003eFinally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal\/ethical dilemmas by understanding and applying a variety of legal\/ethical tests. Students will also become intimately familiar with the industry's code of ethics. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Hardcover","offer_id":45236629143703,"sku":"9780415723947","price":13635.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780415723947.webp?v=1769213820","url":"https:\/\/atlanticbooks.com\/products\/real-estate-marketing-strategy-personal-selling-negotiation-management-and-ethics-9780415723947","provider":"Atlantic Books","version":"1.0","type":"link"}